Brand yourself. If you are a StarCraft champion, you can brand yourself with our unique domain.
Represent yourself. If you are a Terran player on StarCraft, you will get name@terran.eu.org email address.
Make everyone can reach your inbox. Everyone can send emails to each other by only type the receiver's StarCraft name and race. For example, if you want to send an email to Reynor (Zerg), you only have to type reynor@zerg.eu.org in the receiver box.
Make the advertisers easy to reach you. Like at the third point, the advertisers only have to type the receiver's StarCraft name and race.